Mode City & Interfiliere have just revealed results of a research study with IPSOS in advance of their July 2016 events being held in Lyon this season. It is estimated that there are some 8.5 million runners (with a 32% increase in female runners in the last two years) and that France is Europe’s 2nd largest market.
Sportiv is the new section in the Mode City event
1,000 women were surveyed between the ages of 20-55, living in cities with populations greater than 300,000.
Favourite sports were walking or hiking (44%), one-third opted for fitness or workout in the gym. After these top 3 followed watersports, dance, zumba or gymnastics with yoga or Pilates favoured by only 11%. The Paris region was the most active (some 38% as opposed to national figure of 29% elsewhere).
As well as investigating what women enjoyed they were asked their important requirements in sports clothing: comfort (99%); price (92%); materials/fabrics (88%) the cut of garments (86%) and the look (73%). It seems that French women are also quite well versed in technical terms such as antibacterial, thermo-regulating, micro-encapsulation…the most important items on their shopping list are trainers, sports bras and tops and bottoms. Traditionally most women will go to sports shops (83%) as they have high and specific expectations of underwear for exercise and sports.
