Boux Avenue’s summer party marked the launch of the brand’s Spring/Summer 2015 collections as well as delighting attendees with the first sneak peek of Autumn/Winter 2015. Press, guests and celebrities were joined by Boux Avenue Owner, Theo Paphitis, at the Haymarket Hotel to discover the bold and romantic collections across Swimwear, Lingerie and Nightwear.
Inspired by classic silhouettes, Boux Avenue’s swimwear reflects the fun and flirtatious nature of summer, led by a brand new range of mix and match staple pieces, exciting prints and a retro chic vibe reflected with the high waist bikini bottom sets.
Coral and monochrome polka dots, cute ditsy floral prints and stylish white broderie anglaise bikinis create a feminine feel, contrasted with iconic nautical navy and white stripes ready to celebrate all body types. In the Lingerie department, romantic vintage inspired styles in soft pastel hues and intricate lace detailing are offset by modern neon colour pop collections.
Slouchy boyfriend nightshirts and oversized tees are joined by a range of silk camisoles, chemise and short sets in vibrant Barbie pink with lace trims, proving that statement nightwear now has a place in all wardrobes.