Photographer James Lightbown has shot campaigns for many names in the intimates industry, including Lascivious, Fleur of England and Bluebella, and will be launching a personal exhibition at The Lingerie Edit. “Project Fancy Pants” focuses on real women and James adds:
“I’ve been wanting to do a personal portraits project for a while and obviously wanted to combine this with my work as a lingerie photographer. As an advertising photographer specialising in lingerie it’s my job to sell a concept of sexiness. I wanted to explore that concept from the other direction and photograph portraits of women in what they actually wear and feel sexy in.”
