Sunday 16th February – Dr Pixie McKenna (famous for her Channel 4 show Embarrassing Bodies) made an exclusive this afternoon at national lingerie show, Moda in the NEC in Birmingham, talking about breast health, the importance of exercise and the topic of sports bra support.
Freya Active (the sports bra division of Wacoal Eveden) has recently conducted the most comprehensive research ever at the University of Portsmouth which has proven that the new Freya active crop top reduces breast pain, strain and independent breast movement during exercise. The research studied all three aspects at multiple locations of the breast.
During the presentation professional and England netball star, Sasha Corbin, modelled the bra and extolled the virtues of a sports bra that was truly supportive across the intensive 25 hours training she does every week (over and above match times).
