Panache Lingerie has launched a new-look website as part of its recent re-brand for SS14. The website has been developed to incorporate the new branding as well as focusing on improving the user experience, with an extremely clear and concise layout that makes it simple to navigate through the various brands and find products easily.
Additionally the site provides women with advice on how to find the perfect fitting bra with a uniquely illustrated guide as well as a new ‘Ask the Expert’ advice section to encourage women to engage in dialogue with the brand.
Leah Gardner, E-Commerce Co-ordinator at Panache Lingerie comments on the new website launch: ‘As we have rebranded for Spring/Summer 14 we wanted to take this opportunity to re-look at the website not only in terms of design & creative but also in terms of the user journey, making the website feminine and consumer friendly. The new site is tailored to be fully responsive on all devices and provide an intuitive experience for the user, making it fresher and more accessible’.
