Black lingerie is like the essential little black dress. And just like a little black dress, it deserves attention! For the end of the year, Chantelle launched ‘La Lingerie Noire’ campaign, made up of the Chantelle fit effects and aiming to enhance all necklines, ensuring that there is a set of little black lingerie for every little black dress or outfit!
To help women understand the importance of wearing not only the correct bra size, but the correct bra shape for their bust and outfit, Chantelle Lingerie have teamed up with the personal shopping teams in selected House of Fraser stores on Friday 8th and Saturday 9th November 2013. With the help of their own Chantelle Lingerie fit expert and personal shopper, customers can discover the perfect Little Black Dress and lingerie to enhance their silhouette whilst enjoying a glass of complimentary Prosecco. The styling teams will take customers through the ‘Chantelle Four Fit Effects’ and explain which bras should be worn with which necklines.
Participating independent lingerie boutiques are also supporting the campaign with window displays and will be offering gift boxes (perfect for Christmas!), gift with purchases and the chance for five lucky winners to win a little black dress of their choice.
Chantelle will also be running a window competition! Participants who use all the Chantelle collateral provided for this campaign and submit a picture of their shop window by 31st December 2013, can be in with a chance of winning a trip to Paris for two, tickets to the SIL show and a little black dress worth £200!