The 70 sq metre site in the Kings Road plays home to the entire swimwear collections under the brand as well as the Suggest range of bodywear and co-ordinates. The Pain de Sucre brand celebrated its 25th anniversary last year and is currently extending its market presence through the Americas.
The shop is modelled on a concept that is used throughout the network of the Pain de Sucre shops with clean lines and soft ‘washed’ wood tones on all fixtures and fittings and indeed changing rooms which allows the vibrant collection to be the focus of attention.
The appearance is uncluttered with modern light fittings and contemporary, minimalist changing areas. All merchandise is featured in colour and product groups along the side walls so consumers can mix or match from the explosion of colours – strawberry, pistachio, lemon and apricot in solids and stunning Balinese inspired prints.
