International luxury online retailer THEN AND NOW has announced its newest addition to their lingerie department, eLai’s debut AW13 collection. Created by London College of Fashion graduate, Eva Lai, eLai brings a modern twist on typically historic underwear, with pieces that are an extension of Eva’s graduate collection – classically elegant with a bit of kink and a little naughtiness.
Heavily themed around equestrian style and using a range of materials and features including leather, mesh, belts and straps, with a more aggressive approach that mixes masculine and feminine elements, the collection shows Eva’s dynamic and provocative view of what fashion and lingerie should always be, liberating and an expression of our individual identity.
The collection has a luscious colour palette of nude, tan, caramel, chocolate and black, with a hint of gold and bronze that evolves into an uplifting blue with accents of brown, for a more unusual fall winter colour story that is both seductive and sophisticated.
“Touch is just as important as the aesthetic. The materials that I use are to invoke the senses. They are aimed to make wearers not just look great, but also to empower and invite confidence. Attention to details is key, every stitch and trim counts. I design to flatter the female body, not to challenge it, hence the cut of the garments is extremely important. I love combining old & new, by bringing traditional elements into modern designs” says Eva.
