This edition of Interfiliere Shanghai and Shanghai Mode Lingerie, which took place on October 20-21 marked the 10th anniversary of the shows that have put intimates and beachwear on the map in Shanghai and Mainland China, attracting over 7300 visitors from 53 countries and regions. With 300 exhibitors from 20 countries, Eurovet celebrated during the anniversary ceremony, where 21 partners and exhibitors were presented with a certificate of honour.
Highlights from the shows include the Interfeel’Awards, a recognition of companies’ uniqueness, expertise and know-how, the trend forum Movements, which showcased the latest fabrics and materials for the intimates sector, trend seminars, workshops, a trend forum displaying the Spring/Summer 2016 key trends and a new initiative called Beach-o-logy, brought by Concepts Paris, which focused exclusively on beach fabrics and materials. The awaited in-depth study of the 13 major Asian markets, delivered by Eurovet in collaboration with Ubifrance and The French Lingerie and Knitwear Federation, was unveiled to visitors during dedicated seminars which will also take place at other Eurovet shows around the world.
The House of Love created by lingerie designer Ying Fei Wang: miniature rooms illustrated the motivations and emotions of modern Chinese women on the Trend Forum
The 3 fashion shows called ‘Intimate Extravaganza’ were a success and attracted a lot of media attention – the latest collection pieces of Lise Charmel, Chantelle, Ghiro, G-Gear, Classico Belleza, Yalanka, Yes Code, Toot, Livia Meldolesi and Madame Aime took center stage within a colourful circus theme.
