Shock Absorber

Shock Absorber will continue its principal partnership with Bristol Sport’s women’s teams for the 2020/21 campaign. The renewal will see Shock Absorber remain front of shirt sponsor for Bristol Bears Women…

Exercise is proven to keep both mind and body healthy, and is a powerful tool to help manage anxiety during uncertain times. These are Figleaves‘ top selling sports bras for…

Shock Absorber is launching its most innovative bra yet, the first to fuse unrivalled bounce control with complete freedom of movement. Able to withstand the test of even the most…

Shock Absorber has been recognised by ISPO, the world’s leading sports business network and largest trade fair for sports business, which has chosen the Ultimate Run Bra Padded as winner…

Shock Absorber has launched its new brand ambassador programme, the latest step in the company’s mission to educate women on the importance of wearing the correct sports bra. The social…

Shock Absorber is aiming to champion women’s sport with its new partnership – becoming a principal partner to both Bristol Sport’s women’s teams, Bristol City WFC and Bristol Bears Women…

Shock Absorber, the UK’s number one sports bra brand, has joined forces with women’s running community This Mum Runs to become its exclusive sports bra partner. This Mum Runs is…

Shock Absorber has taken home both the gold and silver titles in the Best Sports Bra category at the 2019 Running Awards. The gold award winner Ultimate Run Bra provides ultimate…

Shock Absorber, the UK’s number one sports bra brand introduces a new black/neon colourway ready for autumn. The Ultimate Run Bra is available in sizes 30-38 A-F and features a…

Shock Absorber has launched a unique digital tool called the Bounce-o-meter to help women combat bounce, following a recent survey that revealed women’s breasts are holding them back from exercise. 1,000…

Three of the UK’s top high street department stores have been accused of colluding in a 3-year period (2008-2011) to fix the price of sports bras under the Shock Absorber…

Coming soon for SS14 from November, the new Active Flexi Wire is a feminine, modern style in soft, light material. The flexible wire gives it a normal bra shape with…