Pure London

Pure London, the UK’s leading festival of fashion, is launching new swimwear collections for Lord Sugar’s Apprentice winner Sian Gabbidon and Little Mix’s Leigh-Anne Pinnock. In’A’Seashell is an inclusive swimwear…

Visitors to July’s Festival of Fashion Pure London will be delighted to discover a host of returning favourites alongside up and coming and new brands and designers showcasing SS20 collections,…

Pure London is delighted to collaborate with industry recognised leading colour authority Pantone Color Institute to reveal the overarching theme that will drive its PANTONEVIEW COLOUR Planner SS20 colour forecast:…

Bold in its approach and unapologetic in its creativity, in 2019 Pure London’s Festival of Fashion willredefine disruption for the fashion community. In this time of uncertainty, Pure London’s aim…

Pure London, the largest festival of fashion in London taking place on 22nd – 24th July, puts the future of fashion firmly on the agenda throughout its three-day content programme.…

The owner of trade show Pure London, Ascential, announced today that it is planning to sell its exhibitions business to ITE Group for £300m. ITE Group already owns the Moda…

London’s biggest festival of fashion, Pure London, continues to expand with the launch of PURE KID, a new edited curation of kid’s fashion, footwear, accessories and maternity collections. Launching in…

London’s biggest festival of fashion, Pure London, is launching a new section at the July show called Pure Conscious. Placing the spotlight on sustainable brands and giving them a dedicated…

Pure London announces the launch of a new sourcing event aimed at uniting global suppliers, buyers and brands, Pure Origin. The event will be held in the heart of London…

Pure London is delighted to announce the appointment of Julie Driscoll as Managing Director with immediate effect. Previously the show’s Portfolio Director, Julie’s promotion to Managing Director will drive a…

Pure London launches its AW18/19 brand campaign We Are London and a new website, offering streamlined and helpful features within the exhibitor and visitor zones including a live chat function…

Meet the Experts is an exciting, new additional area for Pure London SS18 this July, which will provide visitors with a unique opportunity to have 20 minute one-to-one discussions with…