Bluebella

Bluebella has doubled its original target and raised over £1 million through crowdfunding to fund a major expansion in the US. The brand hit its £500,000 target nine days early…

Queen drummer Roger Taylor’s daughter Tigerlily is the new face of Bluebella for Autumn/Winter 2016. Tigerlily, 22, is on her third year at Sussex University where she studies English, and began modelling…

Following Bluebella‘s big push into the US market, the brand today announces it is to start selling in the rapidly expanding Chinese lingerie market. Sales of lingerie in China are…

Bluebella has launched a new American website and fresh strategy as it gears up for its major US launch in the autumn. CEO Emily Bendell has appointed new East (Easton…

Sales at Bluebella have shot up by almost 60% in the last year, thanks to a big product expansion and international growth, with even more successful results expected as the…

Bluebella is making a big push into America from September, when the lingerie brand will launch at US retail giant Nordstrom as well as joining  exclusive New York lingerie boutique Journelle…

Bluebella has launched a new campaign celebrating female empowerment through sport and featuring three female Team GB athletes going for gold in Rio this summer. The BeStrongBeBeautiful campaign is backed…

As industry buyers prepare to visit The Lingerie Edit next month, get a glimpse of the stunning Spring/Summer 2017 collections to be presented at the show. Bold styles, vibrant shades…

More than a third of brides switch lingerie on their wedding day, according to a new survey done by Bluebella to promote its new bridal lingerie. The survey involving 1,000…

Bluebella has launched a new hosiery collection, designed to complement the brand’s lingerie and nightwear collections. Taking inspiration from classic styles, the range of stockings and hold-ups features sheer, fishnet…

Inspired by a mix of innocence and indiscretion, Bluebella‘s second drop for Spring/Summer 2016 brings together everyday wearability with wanton abandonment in fresh pieces that feature a delicate colour palette.…

Bluebella has had a hugely successful launch in Japan after items from their boudoir nightwear collection went viral, including the Unwrap Me Body Bow. Available in red or black satin,…