In a new campaign starring pop star Charli XCX, Agent Provocateur transforms the holiday season paying homage to country-western and the Deep South with a Rhinestone Rodeo. Command and conquer…
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Agent Provocateur
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Agent Provocateur welcomes you into the fantasy world of AP with another iconic, powerful and high energy campaign video. Shot by an all-female team, the campaign encourages women to be…
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In a new campaign starring Caroline Vreeland, Agent Provocateur transforms everyday moments into iconic moods. Four archetypal moods are embodied by Caroline Vreeland, singer-songwriter, fashion muse and great-granddaughter of legendary…
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Agent Provocateur take to the skies as they go on tour to mark the launch of a summer-long partnership with world- famous and cultural hub Pikes Ibiza. Agent Provocateur’s Creative Director,…
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This season Agent Provocateur was inspired by the art of dance to create a high-intensity, energetic collection. Akin to dancing, sexuality is a performance, one that every woman has the…
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Two iconic British retailers, Agent Provocateur and House of Fraser, have created a one-stop shop for Valentine’s Day. Launching on 24th January, the destination pop-up will feature a curated edit…
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Agent Provocateur have opened a new boutique at Florida’s luxury shopping destination Bal Harbour, revealing a new visual identity and transformed retail environment. Whilst the iconic palette of pink and black remains clear…
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A campaign created entirely by women is the basis for the A/W 2017 Agent Provocateur look book, inviting you to view an extraordinary new collection through the eyes…
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Today sees the launch of new Agent Provocateur Autumn/Winter 2017 campaign, #TeaseAndHustle, which includes a brand film in collaboration with legendary music-video producer and film director, Anton Corbijn. The film stars…
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This spring Agent Provocateur unveils the Icons collection, comprised of the brand’s favourite timeless pieces, in playful pink, bold black and nude. From bras and briefs to nightwear and swimwear,…
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The UK lingerie industry has seen an overall online growth of 29.8% in the last year, according to a new study by digital agency Inside Online. The Lingerie Industry Digital…
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Agent Provocateur has been bought by sportswear tycoon Mike Ashley in a £31m controversial deal. It is understood that the billionaire behind Sports Direct has bought the lingerie firm’s…
