Hanro celebrates its 140th anniversary this year and have introduced a special anniversary collection. Firstly for women’s underwear the anniversary collection is named after strong women who have played a…
Underwear
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The JulieMay brand will return to INDX Intimate Apparel this weekend: the brand is targeted to women with sensitive skin and has been accredited by Allergy UK as being friendly…
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For SS2024 Empreinte stays close to its roots with French chic whilst projecting modern, intensely creative designs in bright, revitalising monochrome ranges. ‘Gustave’ is a ‘no frills’ range in elegant…
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Kim Kardashian’s lingerie brand Skims has just received a valuation of $4 billion (just over £3.1 billion) as the company commences a funding round of $270 million (£210 million). The…
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With National Underwear Day just over 2 weeks away (5th August 2023) Underlines chats with Charlotte Hanna, Product & Marketing Manager of Pretty Polly. Originally a British brand that was…
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Bluebella has launched a campaign with England Lionesses for the World Cup to encourage teenage girls not to drop out of sport. On the week of the launch of the World Cup,…
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The W.E4.FASHION DAY entered its second round in front of an impressive backdrop in the VERTI Music Hall in Berlin. The looks of the Berlin designer Kilian Kerner were presented…
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London based brand Freedom Underwear, is set to unveil its expanded ‘Freedom Family’ in its INDX Intimate Apparel debut, 30 July -1 August (Stand P320). Freedom Underwear is offering all potential…
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The enchanting world of French cinema and iconic movies is the inspiration for the Louisa Bracq SS2024 collection. A diversity of styles, trendy colours and shapes adapted for every silhouette…
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Panache’s ss2024 Lingerie is an uplifting and inclusive collection that brings updates to much loved styles. Surprising, colourful, and unpredictable, the lingerie collection is inspired by untamed wildflowers both in plains and…
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SS24 will be an exciting season of brand unification for Chantelle with new ranges on all of their brands and distinct visual identities. The fashion palette includes taffeta pink, green…
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There is a magical, exciting mood to Aubade’s SS2024 collections – with pigmented hues boosted by sunny shades of yellows and oranges. Alongside this you will find golden tones and…