Athleisure & Sportswear

adidas has launched its second apparel collection featuring RHEON ™ technology from RHEON Labs®, the Adizero Control running collection. The apparel pieces in the Adizero Control collection feature the RHEON™…

This week Underlines talks with Natalie McNamee CEO and Founder of DYNS: the creative gen-z dance fitness brand breaking traditions and building an empowering community. With an unbelievable drive and…

Moda, an integral part of Autumn Fair taking place from 3rd -6th September 2023 at NEC Birmingham, will offer visitors a focus on new and international across the four clearly defined sectors, Clothing,…

Panache’s ss2024 Lingerie is an uplifting and inclusive collection that brings updates to much loved styles. Surprising, colourful, and unpredictable, the lingerie collection is inspired by untamed wildflowers both in plains and…

This new collaboration for SS2024 follows on from those forged by Aubade with the couture houses of Elie Saab, Iris van Herpen and Karl Lagerfeld. Aubade, the premium lifestyle seduction…

This Friday Underlines talks with Nicholas Hardy, CEO & Creative Director of Lasvicious. Lascivious was created in 2004 and immediately won hearts and minds and  became a darling of supermodels…

Award-winning sports bra brand, Panache Sport, offers its first ever mix and match range with Abstract Animal with both non wired and wired sports bras alongside vibrant matching leggings. With…

Eberjey has been presenting collections for the last 25 years which are beautiful. stylish and comfortable – the latest is their new luxe sweat range (already been picked up by…

Launched in 2020 British brand, Feel Fit, is the brainchild of Ellie Crawley, a Bristol based entrepreneur with expertise as a personal trainger, strength and nutrition coach and it will…

Pick up your pace with the new aw2023 Freya Active range introduction – Haze. Abstract design in hints of lilac, pink and charcoal is featured on High Octane (sports bra…

Anita Active introduce a host of new colours and designs to their sports ranges of bras and tights for aw2023. The award winning air control DeltaPad already available in a…

Fitness, athleisure and sports bras from Pour Moi – new styles launching in 2023.