Shock Absorber, the UK’s number one sports bra brand introduces a new black/neon colourway ready for autumn. The Ultimate Run Bra is available in sizes 30-38 A-F and features a…
Athleisure & Sportswear
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[youtube https://www.youtube.com/watch?v=Xei6gN76Cl4] A futuristic catwalk show presented during Stockholm Fashion Week celebrated the new Björn Borg collection bringing the brand’s sports fashion expression to new heights. The first collection showcased…
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Boody, the brand of organic bamboo bodywear that has already taken Australia by storm has arrived in the UK. Boasting more than 600 stockists down under in just 18 months,…
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Australian swimwear label We Are Handsome have launched their second activewear range entitled Heat Two. Following a successful capsule fitness collection launched in January 2015, the brand have expanded the initial graphic…
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Macron‘s new technical underwear line introduces new features to the sector manufactured with the innovative microfibre Q-Skin® by Fulgar, which has anti-bacterial properties, cares for the skin and gives wearers…
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Berlei’s global brand ambassador and iconic sports star Serena Williams at the official launch on Thursday 25th June in London. Berlei Australia has already enjoyed a 2 –year endorsement relationship…
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The new Hey Jo London Autumn/Winter 2015 ‘Voyage Collection’ takes inspiration from the glamorous 1960’s jet-set society and hits the shelves in September. The bold two-tone style adds a new aesthetic to…
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Berlei Europe and Berlei Australia have announced a new joint venture that will see the two businesses merge to form a truly global sportswear and lingerie brand. Berlei (part of…
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Wellicious‘ latest collection was inspired by Yoga and the feeling of tranquillity, joy, strength and power it gives you. The idea of pursuing a lifestyle that delivers happiness from the…
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Björn Borg is pleased to announce Joe Wicks, better known as The Body Coach, as the newest ambassador to #TeamBorg. Since January 2014 more than 20000 people have signed up to…
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Wirefree experts Royce Lingerie came out first in a sports bra review for women with bigger boobs. Journalist Helen Coffey from The Daily Telegraph set out to find the best…
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Chantelle Lingerie conducted a recent report on female members at Surrey Sports Park about their sports bra buying habits, revealing that nearly 60% of the women surveyed had not had…

