Pour Moi’s Own Your Confidence campaign, dedicated to women celebrating women, is back. The iconic spice girl Melanie Brown MBE AKA ‘Scary Spice’ and her daughter Phoenix join forces with…
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Inspired by a shared vision of empowering women and celebrating their individuality, Bluebella and Ashley Williams have joined forces to create a collection that seamlessly marries the designer’s distinctive style…
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WUKA, the UK’sleading period-proof pants brand – expands its offering to support women and girls beyond the realms of the menstrual cycle with a new innovation – Drytech™ incontinence…
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adidas launch Adizero Control apparel in second collaboration bringing RHEON™ reactive support to athletes
by Underlinesadidas has launched its second apparel collection featuring RHEON ™ technology from RHEON Labs®, the Adizero Control running collection. The apparel pieces in the Adizero Control collection feature the RHEON™…
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LSCN by Lascana has been expanded for the AW2023 Season with new cozy loungewear and sleepwear styles and colourful underwear styles. Key pieces include a casual hoodies with matching…
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Shapewear specialists, Naomi & Nicole, adds a waistline brief, torsette thigh slimmer & waistline bike pant to the Unbelievable Comfort Collection (and they are available for delivery now). The Unbelievable…
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John Lewis & Waitrose say pants to the tax: they have become the latest retailers to back industry-wide campaign to reduce the price of period knickers and absorb the 20%…
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Miraclesuit introduces a hi waist brief and hi waist thigh slimmer to the Modern Miracle Liquid LYCRA Collection. The company was an early adopter of the LYCRA® FitSense™ technology. Designed…
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The latest collection from Hidden Beneath is The Exposed Collection. Founded by Kate Sloan in 2018, the brand was born from frustation that she could not find non-structured bras for…
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The popular Aussie undies, STEP ONE, that sell at a rate of a pair every eight seconds, have announced the launch of their new women’s ribbed seam free underwear –…
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Nudea will be popping up again next week at John Lewis Brent Cross in womenswear every day from today – Monday 21st until closing on Sunday 27th August. The brand team…
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Adding to its essential collection lingerie experts, Bravado Designs, is thrilled to welcome its latest innovation, reusable leak resistant nursing pads. Keeping mums dry all day and night, the totally…

