Lingerie, swimwear, and nightwear retailer Pour Moi has officially launched in selected John Lewis stores and online. After launching on John Lewis online in December 2024, the retailer has expanded…
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Evelyn & Bobbie, the innovative US-based bra brand renowned for its commitment to redefining comfort and inclusivity, has just launched at John Lewis & Partners. Designed by women for women,…
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Miraclesuit® introduces Body by Miraclesuit™, a groundbreaking collection of shaping dresses that bring the brand’s signature sculpting technology to a line of ready-to-wear designs. With over 35 years of swimwear…
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Splash is one of the world’s most prestigious fashion trade show events, celebrated for bringing together the finest in luxury fashion with influential buyers and industry leaders from across the…
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ANITA is delighted to announce an exciting collaboration with the Bradford Bulls’ women’s rugby team just in time for International Women’s Day! The alliance establishes Anita active as the official…
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This week Underlines speaks with Rachel Jenkins, MD of Curvy Kate, who has spent most of her adult life working with lingerie brands and in lingerie retailing with teams as…
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Intimissimi presents ‘The UnderWow’, a manifesto that revolutionises the concept of underwear, transforming it into an experience that goes beyond mere functionality. It is no longer ordinary ‘underwear’, but a…
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The AW26 Activewear collection celebrates movement, personality and the uniqueness of Sensitive® Fabrics suitable to follow you at every pace, in every situation. Comfort becomes an unavoidable necessity, a key element to…
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New analysis by engagement ring expert, 77 Diamonds, reveals that in the years since the pandemic, the UK has enjoyed a wedding boom as increasing marriage numbers since 2020 have reversed…
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Calvin Klein has announced the launch of its first-ever shapewear collection. The products in the range offer light, medium, firm and extra first support (priced between £36-£100). In the newly…
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Knickerbox.com has announced the arrival of Oola Lingerie to its platform, expanding its offering with a brand that is known for its commitment to stylish, comfortable and supportive lingerie. Oola…
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Triumph International Ltd has announced that from tomorrow (28th February) the brand launches at Knickerbox.com. The new addition will join Sloggi, Curvy Kate, Wild Lovers, Oola Lingerie and other brands…

