New analysis by engagement ring expert, 77 Diamonds, reveals that in the years since the pandemic, the UK has enjoyed a wedding boom as increasing marriage numbers since 2020 have reversed…
Products
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Calvin Klein has announced the launch of its first-ever shapewear collection. The products in the range offer light, medium, firm and extra first support (priced between £36-£100). In the newly…
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Knickerbox.com has announced the arrival of Oola Lingerie to its platform, expanding its offering with a brand that is known for its commitment to stylish, comfortable and supportive lingerie. Oola…
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Triumph International Ltd has announced that from tomorrow (28th February) the brand launches at Knickerbox.com. The new addition will join Sloggi, Curvy Kate, Wild Lovers, Oola Lingerie and other brands…
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The AW2025 collection from Simone Perele is inspired by 19th-century romanticism and features deep, jewel colours and sparkling accents. Abundant details, baroque patterns, delicate fabrics, and jewellery make each piece…
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Moontide and Piha, two of New Zealand’s most iconic swimwear brands, made a striking impression at the Galentine’s Day Fashion Show, hosted by Beauty EQ. The event, held in Auckland,…
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This Friday Underlines chats to Leanne Cahill, CEO of Bravissimo. Alongside her engrossing ‘day’ job, she is also Chancellor of the University of Sunderland and through that, she helps support…
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Curvy Kate, the lingerie brand that specialises in D-K cups, is set to revolutionise the strapless bra market with the world’s biggest strapless bra. Empowering fuller busted women to feel…
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US sportswear giant Nike is teaming up with Kim Kardashian’s shapewear brand to launch NikeSKIMS, a new brand that is set “to disrupt the global fitness and activewear industry” with leading innovation.…
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At a recent trade event, Underlines met Alexandra Perry, Founder of H.E.R. Bodywear (Heal Empower Revive) – a new lingerie solution to women recovering and living after some form of…
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The Indx Intimate Apparel Show last weekend took the bold move of hosting a two-day show at the Cramore Park site. Whilst welcomed by some brands, it was felt by…
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Florence’s Fortezza da Basso plays host to the opening of the 18th edition of this prestigious event for lingerie and homewear which opens on Saturday 15th February to Monday 17th…

