Underlines Magazine, the organiser of The Stars Best Shop Awards are delighted to announce the jury for 2025. The jury plays such a key part in the proceedings, working diligently…
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Morleys Stores Ltd is delighted to announce plans to reopen the iconic Jollys store in Milsom Street, Bath, bringing a revitalised shopping experience to this historic retail destination. Against a…
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Building on their success in bringing together iconic brands, Knickerbox.com has just announced that it is extending its product and brand offering into swimwear. The launch of swimwear sees the…
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Lingerie, swimwear, and nightwear retailer Pour Moi has officially launched in selected John Lewis stores and online. After launching on John Lewis online in December 2024, the retailer has expanded…
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Evelyn & Bobbie, the innovative US-based bra brand renowned for its commitment to redefining comfort and inclusivity, has just launched at John Lewis & Partners. Designed by women for women,…
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Rosemary Moore, inventor of the original and ground-breaking 4 way stretch and crinkle fabric MAXXAM®, is partnering with Graduate Fashion Foundation to launch an exciting competition. Fashion students across the country are…
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Miraclesuit® introduces Body by Miraclesuit™, a groundbreaking collection of shaping dresses that bring the brand’s signature sculpting technology to a line of ready-to-wear designs. With over 35 years of swimwear…
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The Textile Forum is a chance to source fabrics, trims, and production services for designers’ new collections and opens tomorrow but you can still register for free by clicking this…
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Chantelle Lingerie launches its new international campaign today (10th March) – Something More®. A bold and inspiring statement designed to embody the brand’s core values. The campaign highlights the diversity…
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Splash is one of the world’s most prestigious fashion trade show events, celebrated for bringing together the finest in luxury fashion with influential buyers and industry leaders from across the…
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ANITA is delighted to announce an exciting collaboration with the Bradford Bulls’ women’s rugby team just in time for International Women’s Day! The alliance establishes Anita active as the official…
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This week Underlines speaks with Rachel Jenkins, MD of Curvy Kate, who has spent most of her adult life working with lingerie brands and in lingerie retailing with teams as…
