adidas announced today that Riccardo Calafiori is the first ever ambassador for the brand’s range of underwear. To introduce the Active Flex Collection, Riccardo has been captured as he has…
Underlines
Underlines
Underlines, leading b2b publication for swimwear, lingerie, nightwear, athleisure and legwear in the UK and Ireland. Established in 1989.
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A curated group of learners from BA Fashion Design, Branding & Entrepreneurship, and BA Fashion Design & Accessories at JCA | London Fashion Academy are set to present their debut…
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This season, Eberjey is honouring the women who shape us in their Mother’s Day collection (11th May) — from their strength, their softness, and their unwavering love. The chose Elsa…
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The latest manufacturing technologies combine tailoring effects with the outstanding performances of Sensitive® Fabrics ensuring greater comfort and well-being. The Taping technology employs special heat sealing tapes applied with a body-mapping effect on…
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Partner brands, Sweaty Betty, the London-based women’s activewear brand, and Saucony, a global performance running and lifestyle brand, unite to empower female runners with the launch of the Saucony x…
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Wirefree bra maker Royce has unveiled its refreshed branding, incorporating a new look logo, strapline and brand colour pallet. Launched this April with a new and improved website, the branding…
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Leanne Cahill, CEO of Bravissimo, has stepped down from the company after 8 eight years. She first joined the lingerie retailer in 2017 as Finance Director before moving into the role…
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Rosemary Moore together with Graduate Fashion Foundation Announces Shortlist of 3 Finalists
by UnderlinesRosemary Moore, inventor of the original and ground-breaking 4 way stretch and crinkle fabric, together with Graduate Fashion Foundation has announced the shortlisted 3 finalists in an international fashion design…
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THE LYCRA COMPANY, a global leader in developing innovative and sustainable fibre and technology solutions for the apparel industry, announced today that it will showcase its bio-derived LYCRA® EcoMade fiber at Kingpins…
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Visitors to the July 2025 INDX National Intimate Apparel Show are in with a chance of winning £500… All visitor registrations confirmed by midnight on Friday 9 May 2025 will…
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Wolf&Badger‘s customers are obsessed with Noblesse! Noblesse Oblige celebrates that lingerie and fashion are more about cultural persuasion than about age and the wearer putting their own spin on things.…
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WUKA has linked with partner GenM to join Tesco’s ground-breaking first ever menopause-friendly bay, the UK’s first permanent in-store fixture dedicated to MTick-certified products supporting the 48 signs of menopause. This milestone ensures greater…