In occasion of next Milano Unica (starting today) there will be three new collections aiming to reach contemporary consumer new generation of wardrobe through this project:
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Performance wear: Yogatime by Brugnoli – MODA IN FABRICS,
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Fashion: De Rerum Natura by Maglificio Maggia – IDEABIELLA
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Lingerie – underwear: ECO proposals by Maglificio Ripa – MODA IN FABRICS
Mr. Hiroaki Shinohe, Chief Marketing Officer of ROICA Europe at Asahi Kasei on the collaboration:
With this amazing partnership we are aiming to support the circular economy, sharing the same vision and goals: providing the quality of our materials of unique touch, comfort and performance combined with a high level of sustainability that leads to a responsible environmental impact when it comes to the end of life of a material”.
Combining TENCEL™ and ROICA™ we are moving together towards a more sustainable textile industry which definitely HAS to tend to circular approach solutions. We are proud of this partnership and keep on finding new collaborations and partners to give our fibers the opportunity to express themselves in innovative and planet conscious collections with contemporary consumers looking for them in mind”.