Immagine Italia & Co is the most important European trade fair dedicated to lingerie, scheduled to take place in Florence from 10th-12th February 2024 and has revealed its key trends for Autumn/Winter 2024-25 in collaboration with international trend forecasters.
Speaking of this season’s event Raffaella Petrossi, General Manager of the Fair, commented:
In recent years, we have grown a lot, both in terms of the exhibiting collections and in terms of visitors, thanks to the appeal that our brands bring to the fair and to the increasingly consolidated partnerships dedicated to the incoming buyers from all over Europe and beyond. In fact there will be 300 buyers hosted at this upcoming edition from 14 different countries.
We are aware of representing a very important sector of the fashion industry, and that is why we intend to promote it to the utmost and accelerate its grown with an international event that includes other events and moments of sharing and in-depth anyalsis.”
Visitors can still register to the Immagine Italia & Co Fair here. Pre-registration is essential to attend.
TRENDS 2024-25
OUT OF THE BOX
Lingerie comes out of the closet and shows itself bold and distinctive. Lace bodysuits and brassieres, preferably precious, command the scene and graft themselves into city outfits to be worn with a day dress or with jeans. Room for black for the more indecisive people, fluorescent colours for those who want to stand out.
HIDDEN GARDEN
The mastery of the most sophisticated workmanship, floral designs and botanical details show themselves in a hidden garden of pleasure. Corsetry as it is meant to be, seduction and intrigue, passion and a message. This is where lace and handcrafted constructions, the excellence of well-made, find their place.
GOTHIC AND BAROQUE
For those who don’t like minimalist styles, this trend will be love at first sight: sumptuous combinations of black and gold, burgundy, feathers, ruffles and more! This style plays with exaggerated cuts, from maxi volumes to super fitted styles. The important thing is to exaggerate but always with class.
PRINT OBSESSION
Print remains central to the lingerie offering. From ‘allovers’ to floral patterns passing through the graphic and abstract world. An ever-changing language that is sometimes ironic, sometimes seductive. The designs seem to be borrowed from a painter’s canvas, with tones that light up on neutral and saturated backgrounds. An embracing and democratic style.
