The LYCRA Company, a global leader in developing innovative and sustainable fibre and technology solutions for the apparel and personal care industries, has announced an intellectual property enforcement initiative in support of LYCRA® FitSense™ technology.
LYCRA® FitSense™ Technology is an aqueous dispersion of the LYCRA® brand polymer which can be printed onto fabrics and garments to give a localised power boost, resulting in shaping and compression benefits. It has been successfully adopted by leading international brands and retailers.
This printable form of LYCRA® brand technology is supported by a global patent portfolio related to print technologies that modify garments for shaping purposes through altering stress-strain properties of fabrics. LYCRA® FitSense™ technology also benefits from trademark protection.
The technology is used primarily in garments such as shapewear, activewear, swimwear, intimate apparel, and leggings, where lightweight single-layer printed fabrics can give the benefits normally associated with double layer or heavy fabrics, resulting in fewer materials being used. This breakthrough technology enables better garment construction, redefining garments for today’s consumers with lightweight, targeted support.
As the benefits of LYCRA® FitSense™ technology are significant, we are beginning to see products that are attempting to replicate our offering. said. Given our ownership of the intellectual property for this unique technology, it is appropriate that we exercise our rights to take the necessary legal action to deal with infringers.”
Vincent Hu, vice president of Asia, apparel, and president of the APAC region
This new intellectual property enforcement initiative for LYCRA® FitSense™ technology builds off previous successful enforcements by The LYCRA Company, most recently in the denim industry in China linked to LYCRA® dualFX® technology. The LYCRA Company holds in excess of 950 patents with almost 80 granted or filed in 2022 and treats intellectual property development as a core tenet of its long-term business strategy.
