Lounge arrived in Selfridges yesterday (London, Manchester and Birmingham) with a 49-piece limited collection. The brand will be online and in store with selections of underwear, apparel and intimates.
Chief Brand Officer, Sarah-Lia Martin Allon commented:
We are so thrilled about this partnership with Selfridges. It’s an exciting opportunity to step more into the retail space and spread Lounge’s purpose even wider.”
The Lounge conpany was formed in 2015 by husband and wife team, Dan and Mel Marsden, and has seen incredible year on year growth since with no signs of slowing down. They currently offer hundreds of styles in underwear, intimates, apparel and swimwear.