Fleur of England introduces its Eco Collection – Deilen. Deilen means leaf in Welsh and the range which features biodegradable lace is produced in Wales (close of the Fleur of England studio). This is the brand’s most sustainable range to date.
Carfted with a combination of certified, biodegradable and degradable yarns, the fabric is exceptionally soft against the skin and the elastics throughout the collection are made using 60% recycled nylon.
Whilst launching the collection there was an open casting for models with Karenza who worked at Fleur of England and Karen who is one of their loyal customers. The company continues to be run by an all female team, creating lingerie for women, by women. The brand has been awarded the Positive Luxury Mark for their efforts towards sustainability.