According to a new report by Savoo, Finland comes top in the most sustainable shoppers’ league. Savoo’s research ranks the 30 most populous European countries based on the following metrics to determine where is home to the most sustainable shoppers: Sustainable Development Report ranking, recycling rate, consumption footprint, waste per capita, and the number of flea/street markets and antique stores.
Finland takes the crown as Europe’s best country for sustainable shoppers, and sits at the very top of the Sustainable Development Report’s ranking of all 193 UN Member States, scoring 86.51 out of a possible 100.
The northern European country also reduced its consumption footprint* by an impressive 20.37% between 2010 and 2020, which is the fourth biggest reduction after Italy (26.03%), Sweden (21.99%) and Greece (20.75%). However, flea markets and antique stores are one area that Finland falls behind in, with just 53 in total to cater to its 5,540,720 population.
And on the reselling market Nike was named the most popular second-hand brand, with over 600,000 listings on reselling platforms. With clothes reselling platforms becoming incredibly popular in recent years, Savoo has analysed the number of listings of 30 top brands across four online second hand marketplaces to determine which are the most popular to buy.
Our research reveals that Nike is overall the most popular second hand brand across Depop, eBay, Etsy, and ASOS Marketplace. Interestingly, out of all the brands and marketplaces analysed in the study, Etsy has the most Nike items listed at 33,754.
The top 10 most popular brands on reselling platforms:
