John Power commented on the addition to the Panache Lingerie team:
I am delighted to announce that Emma Pake has joined the Panache team as Creative Director. Emma will lead the Design team and will be responsible for visualising, creating and developing a consistent creative direction for Panache. After studying Fashion Design at Central Saint Martins, Emma’s entry into the world of Lingerie and Swimwear was as a Buyer; firstly, for Net-a-Porter and then Selfridges, where she was integral in developing the vision and execution for the 37,000 sq foot Body Studio. Emma brings her expertise as a luxury swimwear designer, and a wealth of business knowledge as Founder of the successful swimwear brand, Emma Pake.
