The former showroom La Plage Miami announced its formal presence as a boutique trade show at this year’s Miami Swim Week in July. My Fashion Agent founder, Marc Merklen is working with the French government’s Choose France this season to expand the presence of French swim and resort wear brands globally. Merklen is expanding on the success of the La Plage Showroom and created a boutique tradeshow hosted at the Boulan South Beach.
La Plage Miami (15-18 July) takes place during Miami Swim Week known for hosting over 5,000 visitors from 15 different countries annually. The trade week held in Miami Beach remains the target destination for buyers of cruisewear, swimwear, beachwear, accessories and ready-to-wear summer collections. The tradeshow will take place in multiple Penthouses of the Boulan South Beach Hotel. The venue was selected for its minimalist and refined scenography and proximity to all of the Miami Swim Week trade activity.
Since 2021, La Plage Miami is labeled France Relance Export, which allows French brands wishing to expand internationally to obtain grants “Cheque Relance Export’. It is a concrete financial support for brands to conquer the international swimwear market and promote French trade.
The show will promote premium and high end fashion designers of women’s and men’s swimwear and accessories and includes Annoukis Swimwear, Beliza Swimwear, Camayla, Carine D’yrsan, Celeste, Eos, Gold & Silver Paris, Hanane Hotait, Iquazu, Kilometre Paris, Luz, Joacy, Maison de Dekerdoret, Zag, Wi Paris, Stella Pardo, Van Palma Sanabay, Ron Dorff, Musu and Maio Paris. Follow this link if you would like to register to visit.
