Bluebella has launched a limited-edition lingerie collection starring Ru Paul’s Drag Race stars Brooke Lynn Hytes and Vanessa Vanjie Mateo in celebration of this year’s Pride.
The new Bluebella Global Pride Collection includes some of London brand’s best-selling styles in all the vibrant colours of the Pride flag, and 10% of profits from the collection will be donated to OutRight Action International, a human rights organisation supporting LGBTIQ people around the world.
Brooke Lynn Hytes said: “I’m so excited for the opportunity to help share Bluebella’s inclusive message. It’s been an incredible experience that I hope we see much more of going forward. I’m also thrilled that this campaign will benefit OutRight Action International and all the incredible work they do for LGBTIQ communities globally.”
Vanessa Vanjie Mateo is equally thrilled to be involved in the campaign, saying: “Feeling sexy and confident is what anyone could ever want in lingerie. I’m so proud to be included in this campaign.”
Bluebella’s CEO and founder Emily Bendell said she chose Brooke and Vanessa to front the campaign because they, “celebrate confidence, perseverance, openness, and acceptance; all things which makes them the ideal partners for this campaign.” Speaking about her experience watching the two icons work together on set in Los Angeles, Emily said: “They were a dream duo for our Pride campaign because they embody the bold nature of Pride and brought so much fun and sass to the set. All this while looking amazing in our colourful new collection!”
Bendell emphasizes the importance of Bluebella’s partnership with OutRight Action International, saying: “While we loved creating this campaign, what we are most proud of is that it’ll help raise money for the amazing work of OutRight Action International. Their work, reach, and impact is incredible and it’s an honour to be supporting them.”
Elise Colomer-Cheadle, Director of Development at OutRight Action International, comments on behalf of the organisation: “OutRight prioritises collaborations with purpose-driven companies that are committed to authentically representing and serving the LGBTIQ community. Bluebella is one of those companies. In leveraging its platform, Bluebella elevates OutRight, the issues impacting LGBTIQ people globally, and why our work is so important. This partnership allows OutRight to reach stakeholders that we otherwise might not reach with a message of equality. Bluebella’s support of OutRight sends a powerful message to its stakeholders that LGBTIQ people have the inherent right to live with dignity, and free from violence.”
