From the moment we’re born, we use our sense of touch to discover the world. The way things “feel” directly impacts our sense of well-being. Even the slightest touch – a gentle breeze, a ray of sunshine, a whisper of air caressing your skin – everything around us triggers sensations and feelings. Undergarments touch us more intimately than any other piece of clothing and accompany us all day and night. For Hanro, true luxury means feeling comfortable in your own skin, 24 hours a day. With its new “TOUCH OF HANRO” campaign, the premium brand is focusing on the extraordinary fabrics and the unparalleled feel of Hanro products.
“With this campaign, we bring customers closer to the unique quality of our undergarments. You have to touch HANRO and feel it on your skin to understand how high-quality the products are,” says Stephan Hohmann, HANRO Managing Director.
Proudly sourced in Austria and produced in Europe, Hanro has high standards when it comes to origin, quality, and finishing techniques, only using the finest materials and processing them responsibly with attention to detail. Uniquely soft, Hanro fabrics brush against your skin with the inimitable TOUCH OF HANRO. Someone who experiences HANRO lingerie immediately feels the difference – a feeling one doesn’t want to miss.
The “TOUCH OF HANRO” campaign is implemented as a 360° campaign on all channels, both online and in-store. In addition to the brochure, there will be a specially designed window and matching decorations in HANRO flagship stores, an influencer partnership, media collaboration and sweepstakes. The campaign will be promoted on all digital channels and in one of Hanro’s ‘special story’ features, employees describe what makes HANRO undergarments so special for them.
