Being a leader in the circular economy by rethinking lingerie design is the goal Chantelle has set for itself with the launch of Chantelle One. The new style places sustainability at the heart of Chantelle’s strategy and creates the first 100% recycled and recyclable lingerie lines, with a true circular and virtuous economic model.
All the bra materials are made from a single polymer, a revolutionary elastic fibre. Designed without solvents, it replaces the elastane and allows it to be mixed with other fibres such as lace or tulle; the elastic yarn no longer needs to be mechanically separated from the material, resulting in a bra that is recyclable and recycled in its entirety. After processing, the material can be used to make sturdy accessories such as underwire or clasps for new bras.
Despite having on average 10 bras, women only wear three regularly. Going one step further, Chantelle answers this desire for simplicity by offering three subscription programs which give customers the possibility of exchanging their used bras for a new one. Produced to order in the Group’s historic factory in Epernay, in order to control production and limit waste, the Chantelle One bra is available for pre-order directly to consumers in France and will rollout to wholesale in the future.
