The 14th edition of MAREDAMARE marks a new beginning for the Italian show which has obtained the qualification as international fair and is set to launch the special edition MAREDAMARE Body + Beach. After the excellent numbers recorded during the last virtual edition, MAREDAMARE restarts “physically” in July with a renewed energy and a new configuration that focuses not only on the beachwear and swimwear sectors but also on underwear and loungewear.
Alessandro Legnaioli, president of MAREDAMARE, says: “In recent months we had the opportunity to imagine new contents and a more contemporary structure also in light of what is happening and of what will be. MAREDAMARE Body + Beach will be a physical event accompanied also by all those technological and virtual means that we have learned to use in this year of lockdown.”