The maryan beachwear group is systematically expanding its digital activities across all business units, with new online shops for Watercult, Maryan Mehlhorn, Lidea and Charmline. The B2C online stores received a technical upgrade to the Magento 2 e-commerce platform and were visually redesigned in the current “look & feel” of the corresponding brand, as well as increased usability and online store performance.
The retailer sections were updated with a new look and present all the latest materials to support retailers in a clear and up-to-date format. Photos of the current collections and authorised images for use on their own social media accounts, video download as well as marketing tools, catalogs and lookbooks are available to logged-in users, along with up-to-date information on fairs and access to showrooms.
“We have consistently made the most of the time over the last few months to update and optimize our digital business, ” says Dominik Bossert, Managing Director of Sales and Marketing at maryan beachwear group. “The digital offering has a huge importance for our brands be it in relation to our retail partners as well as the consumers. The Corona pandemic has made this particularly clear to us.”
Bossert also announced new B2B web stores for retail customers at the start of the season in 2021, which will simplify ordering processes and broaden service options.
