Eats Channel have announced the launch of Eats Lingerie and the release of their first lingerie collection. The new label launched on June 18 with Black Cherry, a debut collection featuring a bra, garter belt, g-string and pasties crafted from luxurious black eyelash lace, soft satin trims and finished with glossy gold hardware and bespoke Eats-themed cherry charms.
In a statement Chris Applebaum, the Director of Eats said: “I know the idea of launching a lingerie brand may seem to have come out of left field, but the genesis of this project was borne over 2 years ago. Lingerie found Eats. While I have always loved working and featuring other brands on our digital media platforms, sitting behind the curtain listening to girls in the Eats wardrobe room, I would hear feedback about everything and – especially with lingerie.”
“I have worked closely with our designers throughout the creative process which is why there are certain design elements to Eats Lingerie which won’t be seen on other labels,” he adds. “First of all: FIT. When girls put on our lingerie, we want them to KNOW they look their best and therefore feel their best. Secondly, each Eats Lingerie set will be adorned by a tiny gold Eats-themed charm. Lastly, we want everything to be maximum SEXY all the time. This means demi cup bras, translucent and lace fabrics so we can amp up the sexy factor even more. But – most importantly – lingerie is intimate, so we want your experience with Eats Lingerie to feel personal.”
In order to create the most exclusive experience possible Eats Lingerie are producing each collection in strictly limited numbers with less than 300 sets available at a time. “Because not just any model can become an Eats girl – we wanted our line to feel similarly special and rare. This will also ensure that the consumer knows that not everyone will be able to buy the same thing as them, it’s going to be a special luxurious piece they will want to hold onto forever.”
