It was announced this week that the largest and oldest b2b event for swimwear and resortwear in the world has had to cancel its 2020 event. Scheduled for 11-14 July, the Swim Show has run uninterrupted for nearly 4 decades, the show has continued to attract an international selection of brands and trade visitors. Judy Stein, Executive Director of the Swimwear Association of Florida, who organise the Swim Show, commented: “Truly sad that we have had to cancel the show and I am devastated…however it was the right thing to do. The health and safety of our members/exhibitors, as well as our retailer community, is our number #1 priority”.
