British lingerie brand Panache have announced that its award-winning Sports Bras have seen a staggering increase of 400% in sales vs last year week on week. Following a 162% increase in the first three weeks of lockdown, sales of the Sports Bras have continued to soar and hit 400% this week, demonstrating customer demand is still growing as the public continues its mission to keep moving (or simply stay comfy) whilst at home.
With over 70 bra sizes available in the Panache Sport range, the #MySize campaign is designed to encourage customers to choose a cup sized sports bra over the common “one size fits all” mentality. The facts and research behind this campaign show not only the health benefits of choosing a sports bra that can support you properly – but also enforces Panache’s integral messaging of the importance of fit.
“Taking around three years to create from concept to delivery, the Panache sports bra evolved to its current design through in depth testing ensuring it performs to the highest standard. Our Head of Innovation Clare Robertson worked with Loughborough University for two years, working on different styles to ensure we achieved the most supportive garment for fuller busts,” says Jo Bingley, Head of Technical.
