Home ProductsMaternity Sugar Candy named Covid-19 bra in Australia

Sugar Candy named Covid-19 bra in Australia

by Underlines

Covid-19 has not stopped the Sugar Candy* brand from reaching new heights. Named as the Covid bra for women with a fuller bust by news.com.au, Sugar Candy has reported strong sales from around the world, as women are increasingly looking for a supportive non-wire bralette they can wear at home.

“Comfort bras for fuller busted women are significantly underrepresented in the marketplace. As a business made up of 95% women (many F cup & up), creating Sugar Candy* was a no brainer,” says Tracey Montford, SugarCandy* founder. “Fuller busted bras are often built for support with little emphasis on comfort. We live the fuller bust life, we know women who do, we understand the struggle… We needed a solution just like you.”

The Sugar Candy* bra combines both support and comfort in a non-wired seamless bra and is available in six easy sizing options, fitting 35 cup and band size combinations. SugarCandy* is part of the Cake Lingerie family, a fuller bust specialist with over 12 years’ experience designing and manufacturing nursing bras and bralettes for fuller busted women. Get 10% off with the code ‘Underlines10’.

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