With 40% of women unable to keep their bra on for a full day due to discomfort, iconic underwear brand sloggi aims to make uncomfortable bras a thing of the past with their newest WOW Embrace collection. An innovation from the sloggi design team, WOW Embrace features no sidebones or wires, whilst retaining optimum support and comfort through the use of FlexiMesh technology. This revolutionary fabric is constructed from hundreds of nodes that adapt to the wearer to provide stability for bigger sizes, and its ergonomic design allows the bra to adjust with the natural movement of the body, giving ultra-comfortable support in all the right places.
To make life even easier, WOW Embrace comes as part of sloggi’s easy sizing initiative, a super simplified system created by sloggi’s in-house R&D team. Following rounds of rigorous testing, the new system features sizes from XS-XXL+, keeping it simple and leaving women feeling confident and comfortable. With a variety of new styles and colours, including next generation lace detail, sloggi’s WOW Embrace collection provides the ultimate combination of feel-good comfort and great-looking design.
