Luxury retailer Harvey Nichols has revealed its revamped store in Hong Kong’s Pacific Place with a new concept by Studio Four IV. In a tech savvy market where customers are open to experimentation and new ways of shopping, the new design links interactive hi-tech with more traditional physical shopping experiences through the use of interactive touchscreens. Inside, the concept explores the premise that the store is ‘bigger than its four walls’ – while physical footprint of the new store now stands at 42,000 square feet, customers can enjoy the full Harvey Nichols experience via the touchscreens, scanning and saving any items of interest.
Like browsing online, the new concept gives customers freedom to meander around the store. While online focuses on stocking major international brands, the physical space is more focused on showcasing newness and emerging labels, giving customers the opportunity to see, touch and feel the product, building appreciation for a new designer – something they are more likely to do through the physical rather than a virtual experience.
Building relationships with customers in the luxury market is key and while the store offers customers the option to browse alone or engage with the live chat to connect with a stylist, Harvey Nichols’ dedicated team of stylists are available for consultations. Customers choosing to try on products stocked in the store, or opting for click and collect can also take advantage of the expert stylists and enjoy the generous fitting rooms, which feature lighting that can be adjusted to suit the outfit, occasion and customer.
Harvey Nichols Pacific Place provides customers with a seamless shopping experience in an immersive environment, where customers have access to everything the retailer has to offer. While helping Harvey Nichols older customer base migrate to a more digital shopping experience, it provides an exciting fashion and beauty playground for a younger, digital savvy audience.
