MAREDAMARE, the reference event for the Italian beachwear market, will be held at the Fortezza da Basso in Florence from 20 to 22 July. It will exhibit over 250 brands of the sector and preview for the first time the four themes that will define beachwear trends of summer 2020. The four “distilled” themes are the result of a thorough and accurate investigation, developed by analysing the directions of the most important forecaster trends in the world in collaboration with well-known brands of the sector.
ACTIVATED
Sporting exuberance, vitality in all its forms. Swimsuits inspired by performance, but at ease in any context. Athleisure contaminations in daily format.
CUT A DASH
Signs, dreams and needs of contemporary women. Graphic prints, stylistic virtuosity, geometric signs. Contrasts and chords, whispered or shouted patterns but always harmonic and never predictable.
FOLK ROCK
A suggestive journey to discover lands touched by the sun and bathed by the sea. Contemporary hippie crossover and tribal rhythms. Sophisticated hymn to freedom on the roads of the world.
HIDDEN GARDEN
The most intimate and private place, a space to recover. Floral prints and patterns of an imagined garden. Nature welcomes us and gives itself in all her extraordinary elegance.
