Angel Sara Sampaio and LIVY founder and designer Lisa Chavy celebrated the Parisian brand’s introduction to America’s best-known lingerie purveyor on February 13. The line is now available at VictoriasSecret.com and at select Victoria’s Secret stores across the US, with select UK stores followed on 20th February. LIVY is featured within a branded shop-in-shop format exclusive to the Victoria’s Secret flagship stores on 5th Avenue in New York City and New Bond Street in London.
LIVY has been dubbed “the new lingerie brand to know,” blending traditional and modern aesthetics that push design boundaries and take fashion lingerie to the next level, resulting in designs that are meant to be seen and not hidden beneath clothing. The label is constantly seeking out new ways to differentiate itself, turning to premium fabrics and innovative techniques. As a lifestyle lingerie brand, its offering is influenced by Chavy’s love of art and architecture, and is further inspired by the unique style and sensibilities of women in Paris, New York and Los Angeles, with three namesake collections capturing the ethos of each city. The New York collection is bold, graphic and modern; Los Angeles is calm, athletic and leisurely, while the Paris collection relies on the city’s quintessentially sexy, elegant and mysterious spirit.
“I love the way women make choices,” says Chavy. “The way they decide to live their life, fully, boldly. I created LIVY because I wanted to empower women’s freedom. I wanted to create lingerie that would be more than lingerie—it’s a lifestyle matching who they are.”
