Last night Mara Hoffman received the REPREVE® Champions of Sustainability Leading the Change Award at an exclusive New York Fashion Week (NYFW) reception hosted by global textile solutions provider Unifi, Inc. (NYSE: UFI). The Leading the Change Award recognises Mara Hoffman’s longtime commitment to reducing environmental impact through conscious fashion. The brand was recognised as a sustainability advocate and for its part in helping Unifi recycle 14 billion bottles by using REPREVE. Many of Mara Hoffman’s bestselling swimwear pieces are made with REPREVE, which helps divert bottles from ending up on our land or in our oceans. The brand hopes to make consumers more mindful and to evolve the relationship society has with clothing.
Mara Hoffman is known for its unique and focused commitment to sustainability. Realising the impact the fashion industry has on the environment, the brand has implemented a strategy to drive effective change since 2015 with initiatives ranging from shipping its swimwear in compostable packaging, incorporating recycled, organic and responsibly sourced fabrics and researching ways to lessen the brand’s environmental footprint. The brand introduced REPREVE fibre into its swimwear beginning with the Resort 2017 collection, as an additional part of the brand’s commitment to sustainable fashion.
“It’s encouraging to know sustainable practices are being celebrated by our industry partners,” said Mara Hoffman, President and Creative Director. “When we began our sustainable journey four years ago, we did so with the goal to generate awareness about the industry’s impact on the planet and subsequently to design and manufacture our garments with greater care. We’re honored to be receiving this award, which continues to drive awareness, and look forward to continued progress in the apparel industry.”
The Leading the Change Award is part of REPREVE’s second annual Champions of Sustainability Awards, which recognized a total of 68 brand, retail and textile partners. Unifi created the REPREVE Champions of Sustainability Awards to recognize the company’s brand and textile partners that have achieved plastic bottle recycling milestones by using REPREVE performance fibers. By creating these awards, Unifi hopes to inspire designers, customers and consumers to continue to invest in sustainability.
