D+ lingerie brand Curvy Kate introduces its first Fuller Figure range, uniquely engineered to offer all day comfort. Styles DelightFull and BlissFull will be available with retailers Bravissimo, Lipsy, Very and Simply Be, and feature cushion tabs at key pressure points to promote comfort. The first style to reach stores in February is DelightFull and a social media campaign highlighting how the bra’s features solve common bra fit issues will be released to promote the product and support retailers.
The brand has embraced the initial response to the Fuller Figure range as “the fastest-selling product to date”, and welcomes it as an innovative new addition to their current collections. Head of Design, Olivia Wilson, says: “For SS19 we see an injection of sophistication in lingerie together with a focus towards added comfort on everyday styles. New products such as Delightfull and Blissfull, which are packed full of technical features that include our Cushion Comfort tabs, reflect this perfectly and are an exciting new development in the range.”
