Fuller figure lingerie brand Elomi celebrated its 10th birthday at an exclusive event in New York City. The brand established in 2008 has grown more than 7 times, and the continued success has allowed Elomi to push the boundaries in the fuller figure market, expanding its shapes, styles and sizes with an array of fashionable designs, colours, prints and patterns. While continuing to develop key fashion pieces, Elomi have created a strong base of staple pieces that return season after season such as Cate, Matilda and Bijou, favoured for their supreme comfort, support and design.
Elomi has grown from strength to strength, aided by its ever growing social presence, seeing all platforms double in growth in the past year, with Instagram especially seeing a 200% follower increase. Elomi’s success is supported by the fuller figure community, a community built on positivity, confidence and support. For the 10th anniversary, Elomi held an intimate party at the Little Owl Town House in New York City to celebrate the brand’s ongoing success, inviting specialist retailers, media and influencers to see a preview of the upcoming collection, meet Elomi designer Liesl Goodman and experience a personal bra fitting.
“The past ten years with Elomi have been incredibly exciting,” said Goodman. “Elomi fledged in 2008 as a brave new concept of lingerie designed and engineered specifically for the fuller figure, rather than sized up from mainstream sizes. The brand has grown dramatically to be the market leader in the specialised field, working tirelessly to push the boundaries of what can be achieved in larger sizes. Elomi strives to innovate and give our wearer trend-driven looks in fabulous fitting styles that she trusts to do the work, encouraging her to focus on her aspirations and Live Limitless.”
