Home ProductsUnderwear Bluebella teams up with influencer for a new collection

Bluebella teams up with influencer for a new collection

by Underlines

Bluebella has launched a new collection with leading model and influencer Nyané Lebajoa. Fashion designer Nyané has been hailed as one of the queens of Instagram and flew to London to create three new pieces with the Bluebella design team. The result is Nyané x Bluebella, including a soft bra with wide bands of delicate lace, high waist brief and a mid-length kimono.

Nyané, 24, who also has her own hair-care brand and is creative director of her self-titled fashion directive, said: “I love Bluebella, they have some of the most beautiful pieces I’ve ever seen and worn. So when they approached me with this opportunity I had to say yes. I really wanted to try and add my own twist to a Bluebella piece.”

Bluebella founder and CEO Emily Bendell said: “We are always looking for exciting new people to launch collabs with and when the chance came to work with Nyané, we were delighted. We absolutely love her style and she is a trained designer who loves fashion and is full of fabulous ideas.”

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