Seeking to sensually blur the often rigid lines of outerwear and underwear, Lenoir is the new luxury lingerie house founded by Kristin Prim, a 24-year-old recognised worldwide for her already decade-long publishing and creative success. Marked by ornate French lace and supple Italian leather, the collection is comprised of 11 breathtaking designs and launches globally on October 15, 2018 at LenoirLingerie.com.
Prim was inspired to launch Lenoir after amassing over 150 pieces of lingerie in her personal collection and still struggling to find items that were undeniably sexy, yet still elevated and opulent. Lenoir was born to fit this gap in the market, offering a collection where each piece is sensual yet sophisticated. The garments are also more experiential than performative, as it is important to Prim to make each piece more about the wearer than its viewer.
“Lenoir seeks to empower women by harnessing a captivating and arresting femininity,” says Lenoir founder and designer Kristin Prim. “Each collection is designed to liberate the wearer and create a new luxury experience for women to indulge in through our innovative tailoring and design.”
Each Lenoir bra is specifically designed to serve as the focal point of its wearer’s ensemble, and in addition to bras, Lenoir’s debut collection includes garters, underwear and a stunning lace blazer. Ranging from $50 to $315, each garment in the collection is manufactured in New York City with European materials.
