Seafolly announces Romee Strijd as the next face of its Summer ’18 campaign, SINCE 1975. Shot by one of the industry’s most influential photographers, Gilles Bensimon, amongst quintessential Australian landmarks and shimmering high rises of the Gold Coast, the campaign conjures up sentiments of endless summers by the beach and celebrates Seafolly’s passionate connection with generations of women, one that has helped shaped summer memories since 1975.
“The campaign celebrates the carefree times where holidays and lasting memories were made by the beach. We’ve brought together true icons of summer, fusing our 1975 heritage and the nostalgic backdrop of the Gold Coast with the modern spirit of today’s Seafolly,” said Adriane McDermott, Chief Marketing Officer, Seafolly.
Ticking all the boxes to current trends, Strijd will launch the campaign with the energy enhancing Desert Flower print story which combines hot chilli red with a soft ruffle design and a classic one shoulder silhouette. Strijd will also represent a huge range of styles in even brighter, brights – think Buttercup Yellow, Electric Blue, Dalia and Vivid Green in Active Swim and the new Shine On collection. Most momentously is the Water Garden story made from high quality recycled nylon fabrics, demonstrating that what’s good for the planet, is also good for your spirit. Strijd will front the global campaign from September 2018 that will be marketed to 20 countries through print, online and in store imagery.
Since making her mark in the fashion industry, Strijd has since walked for high-profile fashion houses like Louis Vuitton, Prada, Fendi, Chanel, Celine, and Saint Laurent, and most notably the Victoria’s Secret Fashion Show in 2014, and has since instated as a VS Angel alongside previous Seafolly faces like Gigi Hadid, Toni Garrn, Jess Hart and Shanina Shaik. Strijd presents a mix of fashion-forward designs that radiate style, edge and confidence, all for statement making under the sun.
