After launching four years ago, open water swimwear brand Selkie Swim Co has undergone a brand refresh, launching a new, user-friendly and distinctive website. The brand has also teamed up with The Wild Swimming Brothers trio, who have become ambassadors for Selkie, given their shared ethos and love of open water swimming.
Selkie is far more focused to open water swimmers than any other swimmers, something the owners felt other swimwear and triathlon brands didn’t offer. All swimwear products are sustainable and made from ‘Econyl’ fabric, a 100% regenerated polyamide fibre made from post-consumer materials, which other than sustainable is also versatile, hyper-resistant, soft and breathable.
Jeremy Laming, Co-Founder of Selkie Swim Co, said: “We’re excited to show the brand refresh we’ve had underway for some time now and are just as excited to be teaming up with The Wild Swimming Brothers. They really are a perfect fit for us, as they’re not afraid to try something new out in the open waters and this is exactly what our kit was made for. We wanted genuine swimmers to be our ambassadors; authentic and true.”
