This year, INVISTA is celebrating the 60th anniversary of LYCRA® fibre, the world’s original stretch fibre, and will showcase its 60 years of innovation at the INDX Intimate Apparel Show. Taking place from 5 – 7 August 2018 at Cranmore Park Exhibition Centre in Solihull, this year’s INDX Intimate Apparel SS19 event boasts a line-up of over 150 brands, many of whom feature LYCRA® fibre in their ranges. But for a closer look at some of the key technologies, visitors need look no further than the very entrance of the event where a display featuring mannequins will showcase: LYCRA®fibre, LYCRA®SPORT, LYCRA®XTRA LIFE™ fibre, LYCRA®BEAUTY fibre.
LYCRA® brand will also be at the heart of the event with its sponsorship of the all-important coffee bar. Not to be missed is the LYCRA® brand-sponsored reception on the first evening of the three-day event, a networking ‘must’ to buyers and sellers.
For the past 60 years LYCRA® fibre and fabric innovations have redefined consumer expectations of lingerie, underwear, swimwear and more. Transforming garments into better fitting, more durable, more comfortable clothing that moves with the body, the LYCRA® brand has become a mark of distinction for the consumer. Not surprisingly then that a recent study found that 62% of consumers feel that they LYCRA® logo indicates a high-quality garment and 66% say would pay more for clothes made with LYCRA® fibre.
