Following the success of its 2017 campaign, Panache Lingerie has launched a new global Find Your Fit concept for 2018. Evolving to further cement the brand’s hero fit status and exploring the transformative feeling of an expertly fitted bra, the campaign will be communicated across all brand and retail touchpoints, including full in-store POS kit and digital support pack available to all stores taking part, interactive campaign films and a dedicated Find Your Fit hub on the Panache website.
As part of the campaign, Panache retail partners will be invited to host local Find Your Fit events worldwide, and the brand’s unique fit proposition promoted online courtesy of the unique Click, Fit and Collect service, enabling customers to order their chosen items through the Panache website to be delivered, fitted and purchased at their local Panache retailer.
