Buying enough (but not too much) of the right products; focussing on the right sizes but having a broad enough range when that 28GG customer walks in; getting the colour mix right; backing bestsellers but having something new every month, and keeping in budget… these are all the challenges a buyer faces, and never more so than when buying for the all-important Autumn/Winter season.
Helen Masters, owner of specialist Retail Lingerie Consultancy business Pudding, recognises this scenario well and shares her knowledge in the ‘Buying & Managing Stock’ Training course. “After years of buying and selling to customers in my own lingerie retail business, I have been able to work out a formula and a set of models that make the process much more intelligent,” Helen says, “combining the right amount of automation and numerical analysis with the much needed eye for best sellers and customer insight. It’s all common sense – but it can take time to learn so our training course gives you a quick route to learning all the tips and avoiding all the pitfalls.”
The training course covers topics such as buying models, range planning, scheduling, space maximisation, tracking effectiveness, open to buy and key productivity ratios and gives retailers tools to take away and use straight away. It can be delivered as a face to face course or is available electronically, with optional face to face support via Skype from £195, perfect for training teams and for international clients.
Any retailers or manufacturers interested in Pudding’s consultancy and training services should contact Helen at consulting@puddinglingerie.con or on 07789921097 for further details.
